"Design is so simple, that's why it is so complicated." - Paul Rand
So why did I get into this crazy industry?
Well, I can say that it all started with comics. I was always reading comics and was a huge fan of artists like Jack Kirby and Neal Adams, to name a few. I always did well in grade school and high school art classes, so I ended up studying fine arts in college. I took sculpture, photography, painting, and life drawing and also learned about the history of fine arts (I still have my Janson History of Art book. It's a huge, 20-lb. volume that you can knock someone out with … and no, I haven't done that yet.) By the time I received my associates degree in fine arts, I had already become friends with a few students in the design classes and learned about designers like Saul Bass, Paul Rand, Herb Lubalin, and Milton Glaser. I remember being inspired by the movie posters Saul Bass had done and I loved the graphics he created for many movie titles. I wanted to continue my education in a related field, and a few of my teachers suggested I would do well as a comp or storyboard artist in the advertising industry. Yes, we used to draw ads by hand before the switch to designing on computers. I decided to pursue advertising design.
My first job out of school was doing mechanical paste-up for a rock & roll magazine. It was perfect, since I was a drummer in a band and music was always part of my life. After a while, I moved on to small ad agencies. I enjoyed communicating a brand's essence through visuals. It was exciting to develop creative and visual solutions to problems. I hustled a lot during those years, worked hard, and did my best to ensure that clients could always count on me and trust me with their brands … no matter what they needed. I've always taken pride in my work and my team. The industry isn't easy, but there are always sacrifices when you're doing something you love. I can't say I have any regrets so far. I believe everything happens for a reason and all experiences—good and bad—help mold us into who we are.
I've been very fortunate in my career to have had so many mentors and wonderful, talented creative people around me. One piece of advice that always stood out to me was, "If you can't sell your idea in a sentence or two, you already failed." I learned early in my career that less is always more.
Why should you work with me?
During my colorful career, I have conceptualized and art directed for a wide range of markets, from consumer products to sports marketing. I'm told I am a creative chameleon, always adapting my mindset to better understand my target and deliver on point. My well-rounded understanding of problem solving, positioning, art direction, and production have made me an ideal team player. My creativity is client-centered, ensuring that my solutions are always on-target, on-time, and on-budget.
I'm happy to work with a small team that consists of a copywriter and a graphic designer/production artist. We would love to hear from you and help you build your brands.
1 gold, 4 silver & 3 bronze
6 gold & 18 silver
5 gold & 4 silver
Past & Current Clients: Lucent Technologies, NBA, MLS, Pepperidge Farm, RBK, Sherwin-Williams, Starter, Toys-'R’-Us, HBO, Casio, Palm Bay International, got milk?, Florida Lottery, Toyota, Xerox, Verizon, NAMIC, Columbia University, The Gift Box, Maisons & Domaines Henriot America & Outback