Every once in a while when I have some free time or am suffering from insomnia I like to develop a brand from scratch (just for the fun of it.) Everything from the concept, brand name, packaging, design and copy for the campaign.
I wanted to create brand messaging that would stand out in the whiskey category and deliver some attitude, while still giving us a chuckle. The brand campaign plays off the day to day things we kinda screw up on (...and yes, I've written some of these from personal experience). Lets be real, we all have a guilty conscience from time to time. The campaign plays off these little mistakes we make and allows us to poke fun at ourselves.
Nobody's Perfect is the brand that forgives us for occasionally screwing up.
Gunpowder Irish Gin
Development of messaging and design for Gunpowder Irish Gin campaign.
It takes an inquisitive spirit to produce remarkable results. Through the years PJ Rigney has taken many journeys to quench his thirst for curiosity from the familiar into terra incognita. In time, those travels brought him to the wild and unspoilt landscape of Drumshanbo, Co. Leitrim.
And it was here that his curious mind, filled with the great oriental traditions of distilling fruit, herbs and botanicals, got to work.
Gunpowder Irish Gin is a celebration of that curiosity. Aren't you a little curious too?
Wine & Spirits Ads
The Florida Lottery tasked us with a rebranding assignment. As part of our pitch, we decided to remind consumers that they're winners every day in one way or another.
"So why not take a chance and keep winning with the Florida Lottery?"
Development of messaging and design for Caroso wine campaign.
Men and women list their most appealing attributes in dating profiles in the hopes of attracting a great dinner companion and even a life partner. By personifying Caroso’s Montepulciano d’Abruzzo wine as ‘a full-bodied Italian with great legs’ – the perfect companion to any meal – we leverage all the desirable and accurate attributes of the wine, while also enjoying the play of double-entendre of a beautiful mystery woman extending an invitation. And finally, the ‘companion’ here, offers its own double entendre, because Caroso’s Montepulciano d’Abruzzo wine pairs well with meals and/or the person one shares great food and wine with.
Santa Rita Wine Campaign
Santa Rita was looking for a fresh new approach. We developed a campaign as part of a pitch that reminds consumers to take the opportunity to create their own moments every day. Every moment is worth celebrating, so we encourage you to "Celebrate the Now".
Los Amantes Mezcal
Development of messaging and design for Los Amantes Mezcal campaign.
The Los Amantes brand was inspired by the Aztec legend of Mayahuel and Quetzalcoatl:
When the earth began there was an evil goddess in the sky named Tzintzimitl who kept the earth in darkness.
One day, Quetzalcoatl, the god of Redemption, tried to destroy her. Quetzalcoatl fell in love with Tzintimitl’s captive: Mayahuel, the goddess of Fertility. Quetzalcoatl rescued Mayahuel and brought her down to the earth, which infuriated Tzintzimtl, the evil goddess. Tzintzimtl found the two lovers and killed Mayahuel. Quetzalcoatl buried his love and destroyed Tzintziml. Light was restored to the earth. To comfort Quetzalcoatl, the God’s gave him a gift: his tears over Mayahuel’s burial gave birth to an agave plant. The plant exuded a sweet nectar of Mayahuel’s blood. When Quetzalcoatl drank the elixir, he was filled with feelings of peace and comfort.
This story and the process in which Mezcal is made lead us to our brand positioning. "Unearth the Spirit"
As part of Hispanic Heritage Month, our client Palm Bay International asked us to develop an in-store program for their wines from South America, Spain and Portugal. We created "Viva el Vino" and also developed a mobile recipe guide full of appetizing hispanic recipes.
Adopt US Kids Campaign
This was a Hispanic market campaign to bring awareness of the many children in the United States who are available for adoption.
"At the moment there is a child waiting for you. Complete your life by completing theirs."
HBO Latino broadcasted Santana's return to Mexico concert with many of his music friends. We designed key art for the program.
Columbia Journalism School
Design exploration for marketing collateral materials